PinnedZhanar ZadanovainMarketing in the Age of DigitalFake News Travels Faster Than CoronaAccording to CIGI-IPSOS 2019 Global Survey on Internet Security and Trust, which was conducted across 25 countries and distributed to…3 min read·Oct 25, 2020--1--1
Zhanar ZadanovaAI, Hit or Miss?Within changing dynamics of consumer behavior and utilization of technology, implementation of artificial intelligence is becoming a…2 min read·Nov 29, 2020----
Zhanar ZadanovaTOP 5 Essentials for Digital Marketing Strategy during COVID-19 crisisAccording to the Gartner 2019–2020 CMO Spend Survey, prior to COVID-19 outbreak, 61% of CMOs projected an increase in the marketing budget…1 min read·Nov 21, 2020----
Zhanar ZadanovainMarketing in the Age of DigitalIs AI worth the hype?According to Gartner CMO spend survey, an allocation of 27% of expense budget to technology, which brings an overall of 3.24% revenue in…5 min read·Nov 15, 2020----
Zhanar Zadanova“Just Google It” Won’t be a Thing Anymore?On October 20th, 2020, an announcement about the Department of Justice filing a civil antitrust lawsuit against Google’s unlawful…2 min read·Nov 1, 2020----
Zhanar ZadanovaDigital Is the Only Way OutUrban Outfitters, being one of the first clothing brands to close its stores to the public on March 14th, 2020, has adapted a transparent…2 min read·Oct 18, 2020----
Zhanar ZadanovaMcDonald’s, Yay or Nay?McDonald’s has been aggressively launching new campaigns by using celebrity endorsements since the beginning of September.2 min read·Oct 11, 2020----
Zhanar ZadanovaIf the Shoes Fit, Wear It…COVID-19 outbreak has repeatedly proven the significance of business’s digital presence and its effectiveness on brand’s sustainability.2 min read·Oct 4, 2020----
Zhanar ZadanovaChoose Your CharacterUpon discovering my archetype as “Maverick Leader” based on Fascinate Test by Sally Hogshead, innovation and power were listed as my…2 min read·Sep 27, 2020--1--1