PinnedZhanar ZadanovainMarketing in the Age of DigitalFake News Travels Faster Than CoronaAccording to CIGI-IPSOS 2019 Global Survey on Internet Security and Trust, which was conducted across 25 countries and distributed to…Oct 25, 20201Oct 25, 20201
Zhanar ZadanovaAI, Hit or Miss?Within changing dynamics of consumer behavior and utilization of technology, implementation of artificial intelligence is becoming a…Nov 29, 2020Nov 29, 2020
Zhanar ZadanovaTOP 5 Essentials for Digital Marketing Strategy during COVID-19 crisisAccording to the Gartner 2019–2020 CMO Spend Survey, prior to COVID-19 outbreak, 61% of CMOs projected an increase in the marketing budget…Nov 21, 2020Nov 21, 2020
Zhanar ZadanovainMarketing in the Age of DigitalIs AI worth the hype?According to Gartner CMO spend survey, an allocation of 27% of expense budget to technology, which brings an overall of 3.24% revenue in…Nov 15, 2020Nov 15, 2020
Zhanar Zadanova“Just Google It” Won’t be a Thing Anymore?On October 20th, 2020, an announcement about the Department of Justice filing a civil antitrust lawsuit against Google’s unlawful…Nov 1, 2020Nov 1, 2020
Zhanar ZadanovaDigital Is the Only Way OutUrban Outfitters, being one of the first clothing brands to close its stores to the public on March 14th, 2020, has adapted a transparent…Oct 18, 2020Oct 18, 2020
Zhanar ZadanovaMcDonald’s, Yay or Nay?McDonald’s has been aggressively launching new campaigns by using celebrity endorsements since the beginning of September.Oct 11, 2020Oct 11, 2020
Zhanar ZadanovaIf the Shoes Fit, Wear It…COVID-19 outbreak has repeatedly proven the significance of business’s digital presence and its effectiveness on brand’s sustainability.Oct 4, 2020Oct 4, 2020
Zhanar ZadanovaChoose Your CharacterUpon discovering my archetype as “Maverick Leader” based on Fascinate Test by Sally Hogshead, innovation and power were listed as my…Sep 27, 20201Sep 27, 20201
